Don Jazzy is definitely the biggest whale in the African music world.
It’s safe to say that no one is nailing personal branding in Nigeria more than Don Jazzy right now.
The Mavin Boss has managed to nail consumer engagement in the music business better than everyone else. He sure knows how to make his fans feel special.
After successfully managing some of the biggest legends and also young future leaders in the music scheme, there’s no fuss in saying Don Jazzy has the future of African music dominance in his palm.
Ranging from D’Banj, Wande Coal, Dr S’id, Tiwa Savage and so much more, Don Jazzy has proved to have made more stars than we ever thought.
The likes of Reekado Banks, Korede Bello, Johny Drille, Ladipoe, and Rema are also strong contenders waiting to devour all positivity the Nigerian music has to Offer alone.
However, as the popular saying from successful people across all various businesses in the world, “you don’t always succeed in all your endeavors”
Another one goes thus;- “every successful businesses have had at least millions of failures before getting a desired result”
There are some artistes who Don Jazzy have invested so much in but still failed to blow despite the level of time, money and efforts invested in them.
Below are some of the music artistes Don jazzy failed to help blow their music careers
What is it about female artistes who come up in the music scene and steal our attentions with just a single song but fail to keep up standard afterwards?
One of the scariest nightmares of the Mavin records is that of Di’Ja who came with a regular track to claim the attention of music lovers.
She enjoyed massive airplay for her single when she was introduced to the music scene but failed to release songs to get the miraculous traits of don jazzy to blow it.
However, Don Jazzy tried working wonders for her by letting her jump on various Mavin singles but instead of shining alongside other label mates, she faded through them.
After claiming to be inspired by Fela, Drake, Justin Bieber, Bryson Tiller, Wizkid and Davido, Crayon has failed to live up to the hype he got when he was announced a Mavin artiste.
He has a fresh sound: colorful music blend of pop and local groove. But has hardly made us know what color he is capable of painting the music industry. Although he is work in progress but he has shown no potential investment
Crayon was announced as a Mavin artiste shortly after the unveiling of Rema and since then, His anticipating posters made more rave than his has personally did in the music scheme.
Despite the amount of efforts, publicity and money Don Jazzy invested on him, he proved to be a bad investment and for another time, the music mogul got a No.
Have you ever wondered why Don Jazzy never blew as a music artiste? Perhaps this might be why this dude never made it in music scheme
The Thought of D’Prince never growing above this level is a very big disgrace and slap to the face of Don Jazzy considering the fact that they are actually siblings.
D’Prince enjoyed more attention than any of the artistes Don Jazzy has ever managed. He has been around since the days of D’banj, Wade coal and Co but failed to tap from their legendary fame. Even K’-Switch rose beyond expectation at that time.
He worked with the likes of Wizkid, Davido, Ice Prince and Co while they were growing but was never influenced by their talent. He failed beyond recognition and often never gets remembered as a Mavin artiste.
D’Prince is a major failure Under Don Jazzy.
Sometime, it’s better to remain an average artiste after falling from grace.
Its not always about where you are (Record label). If you’re never destined to grow beyond your current level, you never will.
In a bid to revive his nose diving career, Iyanya moved from MMMG where he got his footings to Don Jazzy owned label and he suffered twice the decline in attention he experienced in the former label
Don Jazzy failed to influence Iyanya’s career all along and was faced with several Mind blowing promos to make a dead artiste rise again but again!!! –
The Don failed on this as well
2 heads they say is better than 1 but in the case of DNA Twins, Nothing matched the test. They came in the heat of trying to get the the defunct duo, PSquare together.
We all thought we already have a replacement for them then when they came with a regular single which of course Don Jazzy repackaged and make appealing to us. But who wouldn’t accept who Don Jazzy introduces?
In a bid to keep up the standard, they released a single with Mayorkun “Adanma” in 2018 which was widely accepted and since then, they’ve only managed to drop songs which are mostly hyped by themselves alone.
The only successful thing Don Jazzy managed to do was getting themout of the Police den for an unannounced crime last year.
So Guys, the questions here are